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Right now "Responsive Design" is the talk of the town within the automotive space. Everyone is being sold on the idea that having a responsive site is the optimal way to obtain mobile search ranking and improve a visitors' smartphone experience. It does sound like a great solution when you can simply build once and publish across all platforms and devices. We all know that internet managers start to develop nervous twitches when discussing multiple web presences, CRM's, dashboards, etc.

Unfortunately, for the digital automotive industry, a responsive website is not the solution a dealership needs; it is just the next snake oil in a long line of promises that "will work." This may sound unsettling to some, but if you are interested in the hard facts vs. the hype, we've put together this paper that should help clarify facts while dispelling false claims. IT managers and GM's alike: save this article for when you are exploring a new desktop or mobile package and be prepared for your next vendor meeting instead of just buying what they're selling...
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2013 was a roller coaster of innovation for the digital marketing industry. Every major conference and publication was talking about new platforms, new dashboards, and new opportunities to get your dealership in front of customers. But unfortunately, while you're surrounded by exponential growth and opportunities, you may find yourself without the resources to give them any attention. While you stay focused on improving your dealership, let us give you some insight on how 3rd party companies are focusing on your advertising success in 2014...
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This year, members of the Car Pursuit team will be attending the 2013 Digital Dealer's conference in Las Vegas. The conference and exposition is set to be a premier educational conference for forward thinking dealerships and technology providers. We are excited to be attending and look forward to a great week.

We will have special offers for dealerships attending the conference. By now, you have likely already begun to feel the impact of the mobile revolution. Why not spend a few minutes with us to see how to really take advantage of this virtually untapped market? Tweet us @carpursuit or shoot us over an email. We would love to get together!...
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By next year, analysts expect desktop advertising to reach its peak. Based on eMarketer's forecast in June 2013, the research company further expects to see declines from 2015 onward. The rapid growth in mobile ad spending/engagement is impacting desktop ad formats much faster than expected....
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